Privacy Policy
Last Updated: 2026
EQ Advantage ("we," "us," "our," or "Company") operates eqadvantage.ca (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Website. Your use of the Website signifies your acceptance of this Privacy Policy.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, phone number (optional), and username when you voluntarily provide them through contact forms or account registration.
- Technical Information: IP address, browser type, operating system, device identifiers, and referring URLs.
- Cookies and Tracking: We use cookies, web beacons, and similar tracking technologies to track your activity on the Website. This includes both session-based and persistent cookies.
- Usage Data: Pages visited, time spent on pages, clicks, searches, affiliate link interactions, and cryptocurrency betting activity tracking.
- Location Data: General geographic location inferred from IP address (we do not collect precise GPS data).
How We Use Information
We use the information we collect for the following purposes:
- Analytics and Performance: Understanding Website traffic, user behavior, and engagement patterns to improve user experience.
- Affiliate Tracking: Tracking clicks, referrals, and conversions to third-party casino and betting platforms for affiliate commission purposes.
- Site Improvement: Analyzing data to enhance Website functionality, content, design, and services.
- Marketing: Sending promotional emails and updates (only with your consent where required by law).
- Legal Compliance: Complying with applicable laws, regulations, and legal requests.
- Fraud Prevention: Detecting and preventing fraudulent activity and security threats.
Cookie Policy
What are Cookies? Cookies are small data files stored on your device that track your browsing activity.
Types of Cookies We Use:
- Essential Cookies: Required for Website functionality (e.g., session management).
- Analytics Cookies: Used to track user behavior and Website performance (e.g., Google Analytics).
- Affiliate/Marketing Cookies: Used to track referrals to third-party gambling platforms and measure campaign effectiveness.
- Preference Cookies: Store user preferences and settings.
Opt-Out Options: You can control cookie settings through your browser. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking cookies may affect Website functionality. You can also opt-out of third-party analytics cookies by visiting the respective provider's opt-out page.
Third-Party Links
Our Website contains affiliate links to third-party casino, sportsbook, and cryptocurrency betting platforms. We are not responsible for the privacy practices, terms of service, or content of these external websites. We encourage you to review their privacy policies before providing personal information or engaging in gambling activities.
We may receive compensation when you click on these links or register through our referrals. This does not affect the price you pay.
Your Rights
For Canadian Residents: Depending on your province, you may have rights under applicable privacy legislation, including the ability to:
- Access your personal information;
- Request corrections to inaccurate data;
- Request deletion of your data (subject to legal obligations);
- Withdraw consent for data processing;
- Object to marketing communications;
- Request information about how your data is being used.
To exercise these rights, contact us using the information below.
EU/UK Residents (GDPR): If you are located in the European Union or United Kingdom, you have additional rights under the General Data Protection Regulation, including the right to data portability and to lodge complaints with your supervisory authority.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Analytics and affiliate tracking data may be retained for up to 24 months. You may request deletion of your data at any time, subject to legal retention requirements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have privacy concerns, please contact us at:
Email: [email protected]
Website: eqadvantage.ca
We will respond to your inquiry within 30 days or as required by applicable law.
This Privacy Policy may be updated periodically to reflect changes in our practices or applicable law. We will notify you of material changes by updating the "Last Updated" date above.